Social Media Content Calendar Template

Plan, organize, and optimize your social media content strategy

By SocioCognita

Platform Color Coding

LinkedIn - Professional Content
Instagram - Visual Stories
YouTube - Long-form Content

Monthly Content Calendar

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
1
LinkedIn Post
Twitter Thread
2
Instagram Story
Facebook Post
3
YouTube Video
LinkedIn Article
4
Twitter Updates
Instagram Reel
5
LinkedIn Post
Facebook Story
6
Instagram Post
Twitter Chat
7
Weekly Recap
Community Post

Content Planning Tips

🎯 Define Your Goals

Set clear objectives for each platform: brand awareness, lead generation, engagement, or community building.

👥 Know Your Audience

Research when your audience is most active and tailor content timing for maximum engagement.

📊 Mix Content Types

Balance educational, entertaining, promotional, and user-generated content for variety.

📅 Plan Ahead

Prepare content 2-4 weeks in advance, allowing time for creation, review, and optimization.

🔄 Repurpose Content

Adapt one piece of content across multiple platforms with platform-specific optimization.

📈 Track Performance

Monitor engagement metrics and adjust your strategy based on what performs best.

Weekly Content Themes

Week 1: Industry Insights

  • 📊 Market trends and analysis
  • 💡 Expert opinions and predictions
  • 📈 Data-driven insights

Week 2: Behind the Scenes

  • 🏢 Company culture content
  • 👥 Team spotlights
  • 🎬 Process videos

Week 3: Educational Content

  • 📚 How-to guides and tutorials
  • 💼 Best practices sharing
  • 🎓 Learning resources

Week 4: Community Focus

  • 🤝 User-generated content
  • 🎉 Success stories
  • 💬 Q&A sessions

Content Approval Workflow

1

Create

Content creation

2

Review

Internal approval

3

Schedule

Optimal timing

4

Publish

Go live

5

Analyze

Performance review